…Caring For Different Types Of Clients In Your Personal Training Business …
As a personal trainer seeking to build a diverse client base, it’s good for your brand and great for your profit margins to advertise your services to as many people as possible. You want to be the person all people from all walks of life can come to for support with their health and fitness, but there’s a few things you need to take into account before you can do that.
After all, you could be training people with limited mobility, or learning disabilities that make exercise hard to keep up with, and you need to know how to personalize the way you work with them. With that in mind, let’s go through the top three things to think about before opening your doors.

Take it Slower
Any clients that come to you after you open your doors to people with ailments such as limited mobility are going to need some more specialized attention. You’re used to adjusting workout routines to fit a client anyway, but with someone who may have difficulty walking, or even be in a wheelchair, you’re going to have to take things slow, most of all.
For example, start with very small circuits, with just 1 to 2 minutes at a time, and then build up over a matter of weeks. You want to help them build confidence in the workout room, and help them to feel better in their bodies, and that means allowing them to find their own stride.
Have the Right Qualification
Being a qualified personal trainer is one thing, but what kind of qualification do you have? What do you specialise in? What kind of ASFA certification have you completed before? These are all questions to take into account before opening your doors to more and more kinds of clients, as you want to be able to meet them on their level.
And sometimes, this means investing more in your own career, by going ‘back to school’ and coming away with even more training and knowhow. Always take this as the first step to diversifying your client list, as you wouldn’t want to make a potential client become disillusioned with the fitness experience overall. Take your time, and make sure you’re qualified.
Determine Their Exercise Barriers
No matter the client you’re working with, something is stopping them from finding a healthy balance in their own life. They’re looking for support from you, to help keep them on the straight and narrow, and you need to work out what barriers are in their life that’s stopping them from realizing their potential.
So take a look at their lifestyle, their schedule, their responsibilities, etc., and help them to find ways to work around these obstacles. Be empathetic and understanding; even when you’re pushing them towards health and happiness, you need a firm yet caring hand.
The clients you work with can be very different people. Makes sure you know how to work with them all, and provide the right care.




